Digital Marketing Specialist Job at Sunrise Systems, Edison, NJ

  • Sunrise Systems
  • Edison, NJ

Job Description

Title- Marketing Specialist

Location- Hartford, CT

Duration- 6 Months


 Key Responsibilities:

• Design and execute A/B tests, multivariate tests, and other web experiments to optimize user experience and conversion rates.

• Analyze test results using statistical methods to derive actionable insights and recommendations.

• Collaborate with product managers, designers, developers, and other stakeholders to develop and implement testing strategies.

• Monitor and report on key performance indicators (KPIs) to track the impact of web experiments.

• This roll will also assist with the user acceptance testing/QA for web pages being re-built in a new content management system as part of our website migration project

Qualifications:

• Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field.

• 3+ years of experience in web experimentation, A/B testing, or a related role.

• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and experimentation platforms (e.g., Optimizely, VWO, Google Optimize).

• Strong analytical skills with the ability to interpret complex data and generate actionable insights.

• Excellent communication and presentation skills.

• Ability to work independently and as part of a team in a fast-paced environment.

• Strong project management skills with the ability to prioritize and manage multiple tasks.

• Up-to-date with industry trends and best practices in web experimentation and optimization.

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